Hello Summer!

Well, let me tell you - it is HOT here in Atlanta! Very, very hot! Even though the official start of summer is a couple days away, I'd say we're pretty much there.....

In honor of the heat, I have two very important - and HOT - events to share with you. Tomorrow night, 6/20, we'll have a trunk show of our jewelry at Ferrari of Atlanta from 7-10pm. They're unveiling the new Ferrari California - which is a very hot car! - with the first Ferrari retractable hard top. Jewelry and auto fans come out and see us!

We're also participating in the Georgia Etsy Street Team's summer sale and are offering 20% off all Etsy shop purchases through 6/28. Now is the time to get that piece you've been eyeing at a spectacular savings!

What's Happening?

Well, a lot, as it turns out! We'll be showing our line - including a sneak peek of our brand new Black Metal line for men - tonight at Mercedes Benz of Buckhead. There will be a men's fashion show by Sebastian's Closet and the incredible new McLaren 722S roadster (one of only 25 in the US!) will be on display. If you are in Atlanta, please come out and join us for an fab evening of fashion, cocktails and sexy autos!

Not in the ATL? No problem! We have an amazing online event happening right now as well. Etsy, the home of our online store, is having a huge YART Sale through 6/14/09. We're offering free shipping on all order plus a very special bonus. We're giving away - yes, for free! - a beautiful Chad Rullman design sterling silver heart pendant to the first customer of the sale. We're also going to select another sale customer at random to win an additional heart! You can see this lovely and delicate design below - a wonderful gift for yourself or someone you love. Visit our shop here.

That's all for now - we hope to meet you in person or the virtual world soon!

Jewelry Trends - What's Hot?

This week found the largest jewelry market show in the world happening in Las Vegas. The 17th annual JCK Las Vegas hosted jewelry retailers from 72 countries and a whopping 3,100 manufacturers and suppliers from more than 20 countries. So, what were the trends and topics most discussed?

Jewelry inspired by our new, and wonderfully fashionable, First Lady was a hot item. Her classic pearls and statement necklaces seem to be resonating with a lot of American women. "Green" jewelry and nature inspired themes were also very popular. Russell Simmons spoke to a large group about his initiative to stop the sale of African conflict diamonds, and recycled metal was also at the top of the social agenda. For those of you wondering, we here at Echo are huge supporters of socially conscious buying, and manufacturing processes. We use recycled metals and are happy to source conflict-free diamonds for any of our clients.

What else had people buzzing? Colored stones - especially black diamonds. We are about to launch a fabulous new men's line featuring these hot gems, so stay tuned!

What are you going to be looking for? Email me at alex@echodamour.com and let me know!